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Next event: The Collective - October 22, 2026 | Manhattan, NYC

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Next event: The Collective - October 22, 2026 | Manhattan, NYC

The Collective

Blogs & Guides

Updated 2026

Blogs, Articles, E-books & real talk.

Blogs, Articles, E-books & real talk.

Long-form pieces from the E-com studio operators and ecommerce leaders we work with. Practical, opinionated, and written for people who actually run the room, not the people writing about it.

The format

Working playbooks & field notes.

In library

4

Pieces

Avg. 9 minute read.

Cadence

Weekly

A new piece every Friday.

Featured |

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

"If everything's a priority, then nothing's a priority."

—

Johan Santos

Featured |

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

"If everything's a priority, then nothing's a priority."

—

Johan Santos

Featured |

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

"If everything's a priority, then nothing's a priority."

—

Johan Santos

Library

Everything on file

All

blogs

guides

whitepaper

scorecard

e-book

article

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

RS

Rich Summers

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

RS

Rich Summers

Guide

High volume content production

A practical field guide to scaling ecommerce content production through better workflows, operational clarity, studio efficiency, and continuous improvement.

DH

David Hudson

Comprehensive operational guide

Guide

High volume content production

A practical field guide to scaling ecommerce content production through better workflows, operational clarity, studio efficiency, and continuous improvement.

DH

David Hudson

Comprehensive operational guide

Blogs

How to build a world-class e-com studio: Lessons from Net-a-Porter

Alison Leibowitz spent 13 years leading the US studio at Net-a-Porter, scaling a team from 30 to 150 people and growing output capacity by 400%. Here is what she learned about building a studio that delivers at scale, without losing the people or the quality that makes the work good.

RS

Rich Summers

How to Build a World-Class Studio

Blogs

How to build a world-class e-com studio: Lessons from Net-a-Porter

Alison Leibowitz spent 13 years leading the US studio at Net-a-Porter, scaling a team from 30 to 150 people and growing output capacity by 400%. Here is what she learned about building a studio that delivers at scale, without losing the people or the quality that makes the work good.

RS

Rich Summers

How to Build a World-Class Studio

Guide

10 Signs Your Studio Has Outgrown Its Processes

A practical checklist to help studio leaders identify the hidden operational costs, manual work and visibility gaps holding back their content production.

LF

Letsflo

6 Pages

Guide

10 Signs Your Studio Has Outgrown Its Processes

A practical checklist to help studio leaders identify the hidden operational costs, manual work and visibility gaps holding back their content production.

LF

Letsflo

6 Pages

Guide

The studio chaos audit

A practical framework for identifying the hidden operational inefficiencies slowing down studio and e-commerce teams, and how leading retailers are fixing them.

Based on insights from 100+ retail studio operations

38 Pages

Guide

The studio chaos audit

A practical framework for identifying the hidden operational inefficiencies slowing down studio and e-commerce teams, and how leading retailers are fixing them.

Based on insights from 100+ retail studio operations

38 Pages

Blogs

Putting a Number on Studio Chaos

Rich Summers goes solo to unpack the Studio Tax, the real cost of studio chaos in pounds and hours, and how the Studio Chaos Calculator puts a number on it.

RS

Rich Summers

The Studio and E-commerce Collective

Blogs

Putting a Number on Studio Chaos

Rich Summers goes solo to unpack the Studio Tax, the real cost of studio chaos in pounds and hours, and how the Studio Chaos Calculator puts a number on it.

RS

Rich Summers

The Studio and E-commerce Collective

Blogs

The Future of E-Commerce Content Production

Johan Santos returns to unpack a decade of change in e-commerce content, from the real economics of AI imagery to what separates the best studios from the rest.

RS

Rich Summers

E-Commerce Content Production

Blogs

The Future of E-Commerce Content Production

Johan Santos returns to unpack a decade of change in e-commerce content, from the real economics of AI imagery to what separates the best studios from the rest.

RS

Rich Summers

E-Commerce Content Production

Blogs

Building a Studio from a Warm Shell: Lessons from Saks

Matthew Miller of Saks Global on relocating a full studio without stopping production, designing around people first, and why taste and judgement will not be replaced by AI

RS

Rich Summers

Lessons from Saks

Blogs

Building a Studio from a Warm Shell: Lessons from Saks

Matthew Miller of Saks Global on relocating a full studio without stopping production, designing around people first, and why taste and judgement will not be replaced by AI

RS

Rich Summers

Lessons from Saks

Blogs

Looking Back at Eight Episodes

Recording in person for the first time, Rich Summers and Johan Santos revisit everything the podcast has covered so far, from the forgotten shot to why every studio has a hero.

RS

Rich Summers

Looking Back at Eight Episodes

Blogs

Looking Back at Eight Episodes

Recording in person for the first time, Rich Summers and Johan Santos revisit everything the podcast has covered so far, from the forgotten shot to why every studio has a hero.

RS

Rich Summers

Looking Back at Eight Episodes

Blogs

Introducing the e-com studio and eommerce collective

Introducing The Studio & E-commerce Collective - a new community, podcast, event series, and resource hub for the people running the world’s highest-volume ecommerce studios.

Community launch announcement

38 Pages

Blogs

Introducing the e-com studio and eommerce collective

Introducing The Studio & E-commerce Collective - a new community, podcast, event series, and resource hub for the people running the world’s highest-volume ecommerce studios.

Community launch announcement

38 Pages

Blogs

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

RS

Rich Summers

Guide

High volume content production

A practical field guide to scaling ecommerce content production through better workflows, operational clarity, studio efficiency, and continuous improvement.

DH

David Hudson

Comprehensive operational guide

Blogs

How to build a world-class e-com studio: Lessons from Net-a-Porter

Alison Leibowitz spent 13 years leading the US studio at Net-a-Porter, scaling a team from 30 to 150 people and growing output capacity by 400%. Here is what she learned about building a studio that delivers at scale, without losing the people or the quality that makes the work good.

RS

Rich Summers

How to Build a World-Class Studio

Guide

10 Signs Your Studio Has Outgrown Its Processes

A practical checklist to help studio leaders identify the hidden operational costs, manual work and visibility gaps holding back their content production.

LF

Letsflo

6 Pages

Guide

The studio chaos audit

A practical framework for identifying the hidden operational inefficiencies slowing down studio and e-commerce teams, and how leading retailers are fixing them.

Based on insights from 100+ retail studio operations

38 Pages

Blogs

Putting a Number on Studio Chaos

Rich Summers goes solo to unpack the Studio Tax, the real cost of studio chaos in pounds and hours, and how the Studio Chaos Calculator puts a number on it.

RS

Rich Summers

The Studio and E-commerce Collective

Blogs

The Future of E-Commerce Content Production

Johan Santos returns to unpack a decade of change in e-commerce content, from the real economics of AI imagery to what separates the best studios from the rest.

RS

Rich Summers

E-Commerce Content Production

Blogs

Building a Studio from a Warm Shell: Lessons from Saks

Matthew Miller of Saks Global on relocating a full studio without stopping production, designing around people first, and why taste and judgement will not be replaced by AI

RS

Rich Summers

Lessons from Saks

Blogs

Looking Back at Eight Episodes

Recording in person for the first time, Rich Summers and Johan Santos revisit everything the podcast has covered so far, from the forgotten shot to why every studio has a hero.

RS

Rich Summers

Looking Back at Eight Episodes

Blogs

Introducing the e-com studio and eommerce collective

Introducing The Studio & E-commerce Collective - a new community, podcast, event series, and resource hub for the people running the world’s highest-volume ecommerce studios.

Community launch announcement

38 Pages

The Collective

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