The Collective

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Updated 2026

Inside The Collective London

Inside The Collective London

Inside The Collective London

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

How data, priority, and a little chaos shape a well-run studio: Rich Summers and Johan Santos recap everything that came out of The Collective's first London event.

Written by

RS

Rich Summers

Co-Founder

Published

The Studio and E-commerce Collective

Read time

7 mins

Format

Blogs

Podcast recap

Written by

RS

Rich Summers

Co-Founder

Published

The Studio and E-commerce Collective

Read time

7 mins

Format

Blogs

Podcast recap

Fifty studio and e-commerce leaders from across the UK and wider Europe walked into Keira Knightley's old loft apartment for The Collective's first London event, and by the end of the day the room felt less like a networking event and more like a working group that had known each other for years. On the latest episode of the podcast, Rich Summers sat down with Johan Santos to unpack everything that came out of it, and there was far too much good material to leave in the show notes.

Join us in Manhattan

The Collective is heading back to New York

Applications for The Collective NYC, Thursday 22nd October, are open now.

Before wrapping up, Rich confirmed what many in the room were already asking about. The Collective is heading back to New York, this time in Manhattan, on Thursday 22nd October. It will be a bigger version of the original Brooklyn event, with guest speakers, workshops, roundtables, and plenty of time to talk. It also marks something bigger for Lets Flo: ten years in business, celebrated with two gatherings this year, one in London and one in New York.

Applications to attend are open now through the link in the show notes.

Want the full conversation, including the parts that did not make it into this recap? Listen to Episode 9 of the podcast wherever you get your shows.

"If everything's a priority, then nothing's a priority."

Johan Santos

References & notes

Episode 9 features Rich Summers with Johan Santos, recapping The Collective's first London event, held at Keira Knightley's former loft apartment. Follows the first Collective event in Brooklyn, March 2026.

RS

Rich Summers

Co-Founder

Read time

7 mins

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