What does it take to run studio operations at the scale of luxury American retail? Matthew Miller has done the full journey, from digital technician unpacking boxes on his first day, to leading the multi-million dollar studio build-out at Saks Fifth Avenue, to stepping across into the wider business. In this episode, he sits down with Rich for a candid look at what high-volume content production really demands, and where it tends to break down. They cover the Friday-to-Monday studio relocation that kept production running without a single day of disruption, why the failures almost always happen in the handoffs rather than on set, what it actually looks like when the wider business can see into the studio, and why sample management teams are the most underrated people in the whole operation. Matthew also shares his take on where AI fits in for enterprise retail right now, and where studios are better off getting ahead of it quietly before the permission arrives. Honest and practical, from someone who has sat on both sides of the visibility gap.