The Podcast

Episode

9

34 mins

#9 If everything's a priority, nothing is - The Collective London recap

#9 If everything's a priority, nothing is - The Collective London recap

RS

Hosted by

Rich Summers

CEO Lets Flo

JS

Johan Santos

| Guest

Customer Solutions Architect

About this episode

Rich Summers and Johan Santos look back at The Collective London, where fifty studio leaders spent a day working through the same problems in different rooms. From the three types of data every studio runs on to why status updates eat up nearly a third of a team's time, they unpack what came out of the roundtables and share what's next for The Collective, including a first look at New York.

Meet the speakers

RS

Rich Summers

CEO Lets Flo

· Host

Rich recaps The Collective London, the first UK edition, describing the venue and the roughly fifty studio and e-commerce leaders who attended. He breaks studio data into three types (product, sample, and business-facing data) and explains how missing or late data hurts team allocation and planning. He raises the prioritisation problem, referencing the roundtable moment where an attendee said they would remove manual file uploads with a "magic workflow wand." He closes by announcing the New York edition of The Collective in October and Lets Flo's tenth anniversary.

JS

Johan Santos

Customer Solutions Architect

· Guest

Johan highlights how mixing attendees across studios at each table sparked richer conversation than the New York event. He builds on the data theme, describing it as something that keeps getting enriched rather than fixed, and discusses sample visibility and tracking. On prioritisation, he offers the line "if everything is a priority, then nothing is." He names statuses and a centralised source of truth as the biggest workflow fix, pointing to lost communication across Slack, email, and notes. He closes on the industry's rising content quality bar and enthusiasm for the New York event.

The Collective

  ·  

A resource hub by Lets Flo