You run two streams of content: what your studio shoots, and what your suppliers send. The second one is broken. Vendor Supplied Content fixes it, and hands you only what already matches your spec.
The problem
Quality varies from supplier to supplier. Specs go missing. Formats arrive wrong, and every vendor has its own way in. Your team chases the same request twice, while the product page sits empty and unsellable. Bad supplier data doesn't stay contained either: duplicate barcodes and lost leading zeros end up live on the page itself.
Suppliers fix it, not you
Every rejection carries a reason, so the correction happens on their side, before it reaches your queue.
Sellable, sooner
A product that clears spec today goes on sale today, not next week.
Free to onboard, always
Invite five suppliers or five thousand. Never billed to them, whatever the number.
What it does
Vendor Supplied Content sits in front of whatever you already run. Suppliers submit imagery, video, product data and copy against your own specification. Only what passes goes through, straight to your PIM, DAM, website, or wherever it needs to land next.
Suppliers catch their own mistakes
Every rejection carries a clear reason, so the fix happens before anything reaches your team.
Approve by the hundred
Review a batch against your spec in one pass, not one supplier email at a time.
Never a replacement
Complements marketplace platforms such as Mirakl, and sits in front of the DAM or PIM you already run, not instead of it.
No portal to build or maintain
Suppliers sign in with their own portable Lets Flo identity. You issue nothing and manage nothing extra.
Built for your buying group
Content & studio production
Stop chasing suppliers for images. Approve hundreds at a time. Trust what lands.
Content & studio production
Stop chasing suppliers for images. Approve hundreds at a time. Trust what lands.
Content & studio production
Stop chasing suppliers for images. Approve hundreds at a time. Trust what lands.
How it works
At scale
1,000,000+ images a year
One enterprise retail flow, own produced and vendor supplied combined, running through a single system rather than two.
46% to 96% availability
Boden's content availability once missing supplier content was filled in, rather than left as a gap on the product page.
500 images a day
Supplier images approved in a single day at Frasers Group, without a spreadsheet or an email chain in sight.
FAQs