Every retailer wants something different, and a rejected file means starting again, days before your launch window closes. Lets Flo gives you one account for every retailer you supply. It's free, and it stays free.
The problem
A brand supplying one retailer manages by hand. A brand supplying eight, ten or twelve is fighting a different battle: different image counts, different formats, different rules for what even counts as compliant. Every rejection means starting again, with the clock already running.
Free, always
Submitting content to a retailer costs you nothing, at any volume, for as long as you supply them.
One identity
A single Lets Flo account travels with you across every retailer you supply.
Clear rejections
Know exactly what to fix. Stop guessing why something bounced.
What you get
Set up once, then submit against each retailer's own spec without rebuilding your workflow for every new relationship. Getting it right first time matters more than it used to: more retailers now ask for AI-image disclosure on top of the usual format and quality rules, so a system that catches problems before submission keeps you ahead of the deadline instead of racing it.
Submit once, per retailer
Each retailer's own format and spec, handled without a separate workflow for every one.
See exactly why it failed
Fix it before it costs you a launch date, not after.
A portable identity
Sign in once. It travels with you to every retailer you supply, now and later.
Ready for the next season
The account, and everything it's learned about your content, carries forward.
How it works
Also receiving content?
Some brands supply retailers and also receive content themselves, from a licensed range, a multi-label store, or their own marketplace. Vendor Supplied Content works the other way too, on Lets Flo Brand, so you can bring your own suppliers onto the same kind of flow.
FAQs