
Article
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Sonakshi Deb Roy
You can’t buy more hours but you can stop wasting the ones you already have. Here’s how content studios are doing just that with Lets Flo.
Why time always runs out in your studio (and how to get it back)
You can’t buy more hours but you can stop wasting the ones you already have. Here’s how content studios are doing just that with Lets Flo.
Introduction
Every studio day starts the same. The calendar’s booked, the set’s ready, and the team’s prepped.
Then reality kicks in: a missing sample, a delayed sign-off, a stylist who can’t find an outfit, a retoucher still waiting for approved selects.
By midday, you're playing catch-up — and by the end of the day, you’re wondering where the time went.
If your team works across hundreds of products, multiple sales channels, and complex styling briefs, losing time can be frustrating and expensive. This article shows how studios are taking time back by making smart changes across their workflows.
The invisible ways studios lose time
It’s rarely one big thing — more often, it’s a thousand small ones that add up:
Styling teams digging through racks looking for the right version of a sample
Confusion over whether a product has already been shot
Sample duplicates arriving late or not at all
Last-minute shoot briefs in Slack
Copy and imagery that don’t align in timing
Endless renaming and uploading of files post-shoot
Every delay eats into your margin, schedule, and your team’s energy.
Time management isn’t just a calendar
A calendar is a useful tool — but when content is produced at scale, calendars alone can’t keep up with the interdependencies between shoots, samples, stylists, assets, and feedback.
What you really need is a workflow — connected systems rather than just timelines.
Here’s how studios using Lets Flo do it better:
1. Get ahead with workflow tiles
Visual workflow tiles show the real-time status of every product and task: sample readiness, copy progress, shoot status, and post-production.
Colour-coded statuses (green / amber / red) show at a glance what needs attention.
2. Streamline the admin that slows you down
Automate repetitive tasks that previously ate up hours:
Call sheet generation
File naming & folder creation
Post-production tracking
Resource bookings synced to calendars
Cost tracking done automatically as bookings happen
Outfits captured and barcoded via mobile app
Less admin means more creative time.
3. Track samples like inventory
With Lets Flo’s sample-tracking system you can:
See where a sample is — and where it should be next
Confirm the right size and condition
Track duplicates, production changes, and model suitability
Scan barcodes to check availability and location
In high-volume studios, sample chaos is one of the biggest time-wasters — and Flo fixes that.
4. Style without the spreadsheet
Styling teams can ditch the manual recording and instead:
Create and capture styled outfits on the go
Scan barcodes to auto-log product IDs
Add notes and visual references
Send for fast sign-off from styling directors
No more juggling spreadsheets and chat tools for approvals.
5. Schedule smarter
Integrated studio and resource calendars let you:
Book shoots with custom fields (product source, model, set, notes, etc.)
Assign only available team members with auto-conflict detection
Sync events with personal calendars instantly
Track hours and unit costs per project
This isn’t a static calendar — it’s live, responsive scheduling backed by real-time data.
6. Centralise the entire studio brain
Bring together everything: creative briefs, references, CADs, shoot notes, annotations, retouching feedback, cost lines — in one system.
Post-production sees annotated contact sheets the moment selects are ready
Copywriters can reference imagery, product data, and brand guidelines in one place
Everyone works off the same “source of truth,” avoiding duplication and manual tracking
7. Use performance data to refine time use
Reporting tools reveal:
Cost per image
Time spent per stage
Resource utilisation
Shoot timelines vs. actuals
With this visibility, you’re not just fixing time problems — you’re preventing them.
Conclusion
You can’t buy more hours. But you can stop wasting the ones you already have.
Lets Flo isn’t just a tool — it’s a mindset shift. It connects all the moving parts of content production into one automated system. The result?
Less chasing. More clarity. And a studio that finally runs on time.