Studio sample management, beautifully organised

Product

Flo Ai

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Product

Flo Ai

Learn

Book demo

Plan / Studio samples manager.

No more handwritten tags, just scan and move on.

Lets Flo makes sample tracking instant. Generate swing tags or barcode labels for every product. Update its live status, shoot link, and location automatically.

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From arrival to return, everything’s tracked

The moment a product arrives, it’s logged, tagged, and visible to every team — no spreadsheets or missing samples.

Built for real-world chaos.

Lost samples, last-minute changes, loan requests — Lets Flo adapts in real time so your studio always knows where everything is.

Book demo

Content creation for retailers

Everything in its place. Everyone on the same page.

See what’s ready to shoot

Samples link directly to shoots and styling boards, so your producers always know what’s cleared for set.

See what’s ready to shoot

Samples link directly to shoots and styling boards, so your producers always know what’s cleared for set.

See what’s ready to shoot

Samples link directly to shoots and styling boards, so your producers always know what’s cleared for set.

Fewer chases, more control

Everyone sees the same live status. Stylists, retouchers, and operations teams stay aligned without constant check-ins.

Fewer chases, more control

Everyone sees the same live status. Stylists, retouchers, and operations teams stay aligned without constant check-ins.

Fewer chases, more control

Everyone sees the same live status. Stylists, retouchers, and operations teams stay aligned without constant check-ins.

Seamless integrations

Deliver everywhere - no wrangling.

Once approved, vendor assets flow directly into your connected tools — your PIM, DAM, CMS, or e-commerce platform. No renaming, re-uploading, or rework — just consistent, ready-to-publish content.

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Today, the world’s leading fashion and retail brands run on Lets Flo.

Built by people who’ve lived studio chaos.

Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.

The impact of Lets Flo on Boden's operations was profound.
Claire Gibbon
Director of creative studios
Content availability saw a remarkable improvement from 46% to 96%. Additionally, more efficient sample management processes led to a 50% reduction in sample orders
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96%
Content improvement
50%
reduction in sample orders
Lets Flo doesn’t compare to any tool we’ve used before:
Rima Shah
Production Lead | Frasers Group
Without Lets Flo our process would stay the same and not evolve, so we wouldn’t be able to scale up how much content we shoot, and the quality of our content would decline.
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500
Images per day
3 Sets
Per day shot
Our product ranges are famous for their details and versatility.
Andrew Stellakis
IT and Operations Director | Lyle & Scott
For content teams, that means producing lots of variations of content. Lets Flo’s software offers a level of organisation and product categorisation that helps us maintain our reputation.
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FAQs

Common questions answered

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

What is Lets Flo?

Who uses Lets Flo?

Retailers, brands, and content teams managing high-volume product content, especially when samples, assets, approvals, and production workflows become hard to coordinate across teams and tools.

What integrations does Lets Flo provide?

Lets Flo fits into the stack you already use. It connects with PIMs, DAMs, ERPs, and creative tools like Photoshop, Capture One, and Frame.io, so content flows through your workflow instead of getting stuck in handovers.

Does Lets Flo keep my data secure?

Yes. Data is stored securely on AWS servers in your chosen region (for example, EU or US), with strong access controls, ensuring compliance and local data residency.

What kind of support / onboarding is provided?

Hands-on, human support from day one - Onboarding is guided by a dedicated customer success team who help set things up properly and shape workflows around how your team works, so adoption feels natural and teams get comfortable quickly.

Your next season deserves better flow — with Lets Flo