Deliver / Product DAM

Every asset. Instantly accessible. Perfectly connected.

Every asset. Instantly accessible. Perfectly connected.

The Product DAM in Lets Flo stores every image, video, and file created in your studio from raw capture to final output with metadata that builds along the way.


From raw files to resized JPEGs - everything lives here.

Assets from every shoot are stored, tagged, and linked automatically - zero confusion.

Dashboard
Dashboard
Dashboard

Let your metadata grow with your workflow.

Let your metadata grow with your workflow.

Every asset created in Lets Flo is automatically stored, tagged, and linked to its product record no duplicates, no folders, just one organised library.

Product DAM

Everything connected. Everything in reach.

Find any image, even when you don’t have the filename.

Extend your workflow to vendor assets

With AI-powered semantic search, Lets Flo recognises what’s in your images — not just the tags. Type what you’re looking for, and it understands the content itself, from “red dress flat lay” to “kitchen lifestyle shot.

Our CRM extension works across all major browsers, keeping you connected to manage customer relationships anywhere.

Connect it to your DAM, or keep it simple.

Use the Product DAM as your primary library, or pass assets directly to your preferred DAM, PIM, or CMS. Either way, every file stays connected to its product record in Lets Flo.

Connect it to your DAM, or keep it simple.

Use the Product DAM as your primary library, or pass assets directly to your preferred DAM, PIM, or CMS. Either way, every file stays connected to its product record in Lets Flo.

Connect it to your DAM, or keep it simple.

Use the Product DAM as your primary library, or pass assets directly to your preferred DAM, PIM, or CMS. Either way, every file stays connected to its product record in Lets Flo.

Access anything, anywhere, and store it smarter.

Preview, download, and share files with teams or partners in seconds. Lets Flo’s cloud-native DAM makes it easy to manage storage, archive what’s not in active use, and keep costs under control — while everything stays fast, secure, and accessible across the organisation.

Access anything, anywhere, and store it smarter.

Preview, download, and share files with teams or partners in seconds. Lets Flo’s cloud-native DAM makes it easy to manage storage, archive what’s not in active use, and keep costs under control — while everything stays fast, secure, and accessible across the organisation.

Access anything, anywhere, and store it smarter.

Preview, download, and share files with teams or partners in seconds. Lets Flo’s cloud-native DAM makes it easy to manage storage, archive what’s not in active use, and keep costs under control — while everything stays fast, secure, and accessible across the organisation.

Seamless Integrations

Deliver everywhere - no wrangling.

Deliver everywhere - no wrangling.

Once approved, vendor assets flow directly into your connected tools like your PIM, DAM, CMS, or ecommerce platform. No renaming, re-uploading or rework.

Once approved, vendor assets flow directly into your connected tools like your PIM, DAM, CMS, or ecommerce platform. No renaming, re-uploading or rework.

Today, the world’s leading fashion and retail brands run on Lets Flo.

Built by people who’ve lived studio chaos.

Built by people who’ve lived studio chaos.

Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.

FAQs

FAQs

FAQs

Common questions answered

Common questions answered

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

Who uses Lets Flo?

Who uses Lets Flo?

Retailers, brands, and content teams managing high-volume product content, especially when samples, assets, approvals, and production workflows become hard to coordinate across teams and tools.

Who uses Lets Flo?

What integrations does Lets Flo provide?

What integrations does Lets Flo provide?

Lets Flo fits into the stack you already use. It connects with PIMs, DAMs, ERPs, and creative tools like Photoshop, Capture One, and Frame.io, so content flows through your workflow instead of getting stuck in handovers.

What integrations does Lets Flo provide?

Does Lets Flo keep my data secure?

Does Lets Flo keep my data secure?

Yes. Data is stored securely on AWS servers in your chosen region (for example, EU or US), with strong access controls, ensuring compliance and local data residency.

Does Lets Flo keep my data secure?

What kind of support / onboarding is provided?

What kind of support / onboarding is provided?

Hands-on, human support from day one - Onboarding is guided by a dedicated customer success team who help set things up properly and shape workflows around how your team works, so adoption feels natural and teams get comfortable quickly.

What kind of support / onboarding is provided?

Your next season deserves better flow with Lets Flo

Join the brands transforming how studios run.

A personalised demo built around your studio workflow not a generic walkthrough.

See how Lets Flo streamlines operations, boosts productivity, and cuts manual work instantly.

Book a 30-minute demo to see how leading fashion studios manage their content operations in Lets Flo.

Looking forward to meeting you!

Build powerful workflows in minutes.

Replace scattered tools with one source of truth.

Work smarter—automate the chaos.

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© 2025 Lets Flo Ltd. All Rights Reserved

Kemp House, City Road, London, England, EC1V 2NX

Build powerful workflows in minutes.

Replace scattered tools with one source of truth.

Work smarter—automate the chaos.

Join our newsletter

Get the latest updates and workflow tips. Straight to your inbox—no spam, ever.

Follow us:

© 2025 Lets Flo Ltd. All Rights Reserved

Kemp House, City Road, London, England, EC1V 2NX

Build powerful workflows in minutes.

Replace scattered tools with one source of truth.

Work smarter—automate the chaos.

Join our newsletter

Get the latest updates and workflow tips. Straight to your inbox—no spam, ever.

Follow us:

© 2025 Lets Flo Ltd. All Rights Reserved

Kemp House, City Road, London, England, EC1V 2NX