Studio workflows that keep shoots flowing

Product

Flo Ai

Learn

Why Lets Flo

Book demo

Product

Flo Ai

Learn

Why Lets Flo

Book demo

Create / Studio Workflow

Every shoot, every team - in perfect sync

Lets Flo keeps every shoot connected - from sample to shot to sign-off.Track progress, manage teams, and see your entire production pipeline in one place.

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Bring order to every shoot

From campaign to e-commerce, Lets Flo gives you a single dashboard for every project. Producers, stylists, and photographers work from the same plan.

Plan once, update everywhere

When a product status changes, a sample arrives, a shot is approved, or styling updates. Everyone sees what’s next without chasing updates.

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Content creation for brand & retailers

From planning to post, every stage in sync.

Lets Flo connects your entire studio process in one place. Plan shoots, manage talent, and deliver final assets.

Step 1 - Planning & production
Step 2 - Model management
Step 3 - Styling
Step 4 - Shoot teams
Step 5 - Image post-production
Step 6 - Video post-production

Step 1 - Planning & production

Schedule shoots, assign teams, and automate call sheets. Track progress, approvals, and brand consistency in one shared workspace.

Step 1 - Planning & production

Schedule shoots, assign teams, and automate call sheets. Track progress, approvals, and brand consistency in one shared workspace.

Step 1 - Planning & production

Schedule shoots, assign teams, and automate call sheets. Track progress, approvals, and brand consistency in one shared workspace.

Step 2 - Model management

Find the right talent for every shoot. Create castings, manage usage rights, and track diversity metrics — ensuring balanced, inclusive content.

Step 2 - Model management

Find the right talent for every shoot. Create castings, manage usage rights, and track diversity metrics — ensuring balanced, inclusive content.

Step 2 - Model management

Find the right talent for every shoot. Create castings, manage usage rights, and track diversity metrics — ensuring balanced, inclusive content.

Step 3 - Styling

Organise outfits and complete-the-look data instantly with the Lets Flo mobile app. Free your stylists to focus on creativity, not admin.

Step 3 - Styling

Organise outfits and complete-the-look data instantly with the Lets Flo mobile app. Free your stylists to focus on creativity, not admin.

Step 3 - Styling

Organise outfits and complete-the-look data instantly with the Lets Flo mobile app. Free your stylists to focus on creativity, not admin.

Step 4 - Shoot teams

Speed up photography workflows with integrated desktop tools. Upload images, add annotations, and sync progress automatically — so photographers can stay behind the lens, not a spreadsheet.

Step 4 - Shoot teams

Speed up photography workflows with integrated desktop tools. Upload images, add annotations, and sync progress automatically — so photographers can stay behind the lens, not a spreadsheet.

Step 4 - Shoot teams

Speed up photography workflows with integrated desktop tools. Upload images, add annotations, and sync progress automatically — so photographers can stay behind the lens, not a spreadsheet.

Step 5 - Image post-production

Manage edits and revisions directly in Lets Flo with integrated feedback tools. Keep Photoshop tasks aligned and deadlines on track.

Step 5 - Image post-production

Manage edits and revisions directly in Lets Flo with integrated feedback tools. Keep Photoshop tasks aligned and deadlines on track.

Step 5 - Image post-production

Manage edits and revisions directly in Lets Flo with integrated feedback tools. Keep Photoshop tasks aligned and deadlines on track.

Step 6 - Video post-production

Connect Adobe Premiere, Frame.io, and LucidLink for seamless video workflows. Track edits, feedback, and approvals in one place — all accessible across your teams.

Step 6 - Video post-production

Connect Adobe Premiere, Frame.io, and LucidLink for seamless video workflows. Track edits, feedback, and approvals in one place — all accessible across your teams.

Step 6 - Video post-production

Connect Adobe Premiere, Frame.io, and LucidLink for seamless video workflows. Track edits, feedback, and approvals in one place — all accessible across your teams.

Seamless integrations

Deliver everywhere - no wrangling.

Once approved, vendor assets flow directly into your connected tools like your PIM, DAM, CMS, or ecommerce platform. No renaming, re-uploading, or rework.

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Today, the world’s leading fashion and retail brands run on Lets Flo.

Built by people who’ve lived studio chaos.

Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.

The impact of Lets Flo on Boden's operations was profound.
Claire Gibbon
Director of creative studios
Content availability saw a remarkable improvement from 46% to 96%. Additionally, more efficient sample management processes led to a 50% reduction in sample orders
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96%
Content improvement
50%
reduction in sample orders
Lets Flo doesn’t compare to any tool we’ve used before:
Rima Shah
Production Lead | Frasers Group
Without Lets Flo our process would stay the same and not evolve, so we wouldn’t be able to scale up how much content we shoot, and the quality of our content would decline.
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500
Images per day
3 Sets
Per day shot
Our product ranges are famous for their details and versatility.
Andrew Stellakis
IT and Operations Director | Lyle & Scott
For content teams, that means producing lots of variations of content. Lets Flo’s software offers a level of organisation and product categorisation that helps us maintain our reputation.
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FAQs

Common questions answered

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

What is Lets Flo?

Who uses Lets Flo?

Retailers, brands, and content teams managing high-volume product content, especially when samples, assets, approvals, and production workflows become hard to coordinate across teams and tools.

What integrations does Lets Flo provide?

Lets Flo fits into the stack you already use. It connects with PIMs, DAMs, ERPs, and creative tools like Photoshop, Capture One, and Frame.io, so content flows through your workflow instead of getting stuck in handovers.

Does Lets Flo keep my data secure?

Yes. Data is stored securely on AWS servers in your chosen region (for example, EU or US), with strong access controls, ensuring compliance and local data residency.

What kind of support / onboarding is provided?

Hands-on, human support from day one - Onboarding is guided by a dedicated customer success team who help set things up properly and shape workflows around how your team works, so adoption feels natural and teams get comfortable quickly.

Your next season deserves better flow with Lets Flo