Create / Copy workflow
Lets Flo’s AI copy workflow creates accurate, on-brand product descriptions — informed by both your images and your existing tone of voice. It’s fast, consistent, and sounds exactly like you.
Trained on your words. Tuned to your voice.
Lets Flo learns from your existing product copy to understand your tone, structure, and vocabulary. Every AI model is fine-tuned to your brand, ensuring the copy it writes feels human, recognisable, and right.
AI that looks before it writes.
Lets Flo analyses your product images to understand colour, style, fit, and composition, then uses that visual context to craft accurate, relevant copy. It knows the difference between “navy” and “midnight blue” and gets it right every time.
Content creation for brands and retailers
From raw data to refined storytelling.
Feed in your product data, materials, details, categories and Lets Flo turns it into accurate, brand-aligned descriptions. Writers can edit, regenerate, or approve instantly — all within the same workflow.
Seamless Integrations
Deliver everywhere - no wrangling.
Once approved, vendor assets flow directly into your connected tools — your PIM, DAM, CMS, or e-commerce platform. No renaming, re-uploading, or rework — just consistent, ready-to-publish content.
Today, the world’s leading fashion and retail brands run on Lets Flo.
Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.
Your next season deserves better flow — with Lets Flo
